Another year is now over, and what a wild one - for better or worse!
When in 2019 I jumped happily and hopefully into 2020 at a sky bar in Gdansk, I, like everyone else, had not imagined that it was just right like this 2020 would be.
On March 11, Prime Minister Mette Frederiksen shuts down the whole country.
I was also worried about the future; For the world community, for Denmark, for my family - I think most people did.
Besides that my beautiful shops unfortunately had to stay closed, MicMic was not hit. On the contrary! It flooded in with sales on the webshop and interest in MicMic increased and increased. Despite the dull world situation, I gained a renewed belief that MicMics crossover bags, purse and other leather products were exactly what you were missing. You became my inspiration, and I remember it was extremely motivating.
The joy was short. A few weeks after Denmark closed down, employees at my workshops, sewing rooms and factories were also sent home. All my spring deliveries were right on the stairs but could not be completed. Suddenly I was standing with an empty warehouse.
I therefore agreed to a temporary job in the municipality of Copenhagen, as they lacked staffing due to the many restrictions they were subject to.
In late July, I saw the light. I received the first delivery of the year! One week later, the next one arrived, and in the following weeks, two more deliveries arrived! With shaking hands, I got screwed up well for all my stagnant channels. Fortunately, sales picked up immediately and I was able to breathe a sigh of relief. It was a huge redemption!
Autumn flew away before the eyes of me. I sold more than ever and had to immediately order more items, optimize my workflows and generally transform MicMic into a more "adult" company with routines and processes.
I am by no means in goal, but it will be one of my big missions in 2021